GS1 Sunrise 2027: Your Step-by-Step Action Plan for 2D Barcode Compliance

The packaging and labelling industry is about to undergo a major shift.

By 2027, the GS1 Sunrise 2027 initiative will require businesses around the globe to transition from traditional 1D barcodes (like EAN/UPC) to 2D barcodes, such as QR codes and GS1 Digital Link-enabled formats, especially at retail point-of-sale.

This is more than just a barcode upgrade, it’s a shift toward smarter, more connected packaging.

And if your business uses label applicators, coding equipment, or packaging automation, now is the time to plan. This blog gives you the clear, practical action plan you need to get ready, and keep your packaging line compliant, efficient, and competitive.
Revolutionising Operations - Autocoding & Tronics
What is GS1 Sunrise 2027?
GS1 Sunrise 2027 is a global initiative to make 2D barcodes the new standard for product identification and scanning at retail checkout.
These barcodes can store:

This change is being driven by the need for:

What This Means for Labelling & Coding Equipment

If your business applies labels or uses inkjet, thermal transfer, or laser coding systems, it’s essential to ask:
Many older systems are limited to fixed 1D formats. Fortunately, modern print-and-apply labellers, inline coders, and variable data printing systems are now equipped to handle these new requirements.
GS1 Sunrise 2027 Timeline: What to Do Now, Next, and Later
Here’s how to approach the transition in manageable phases.
Now (2024–2025): Awareness & Planning

Start by checking if your current label applicator or coder supports 2D symbologies or GS1 Digital Link encoding.
Next (2025–2026): Testing & Transition

Cardboard box with a white label showcasing a 2D barcode
Later (2026–2027): Full Rollout & Compliance

GS1 Sunrise 2027 Readiness Checklist

Here’s your compliance prep list:

Who in Your Business Should Be Involved?

This isn’t just a packaging decision — it’s a whole-business transition. The departments below should collaborate:
Department
Role in GS1 Transition
Operations & Packaging
Evaluate and upgrade applicators and coders
IT & Automation
Integrate ERP with variable data workflows
Marketing & Product
Use GS1 Digital Link for consumer engagement
Quality & Regulatory
Ensure data accuracy and compliance
Procurement & Supply
Engage with suppliers for barcode readiness
Retail Partners & Sales
Align barcode format and readability expectations
Coding machine making a 2D barcode

Final Thoughts: Make GS1 Sunrise 2027 a Competitive Advantage

The businesses who act early will be the ones best positioned to:
Whether you need a new labeller, a GS1-ready coding printer, or advice on integrating 2D barcode workflows, we’re here to help.

Ready to Upgrade for GS1 Sunrise 2027?

At Tronics we work with manufacturers and brand owners across Australia and New Zealand to prepare for GS1 Sunrise 2027, offering 2D-capable labelling and coding systems, custom barcode printing solutions and on-site training.

Ready to see if Tronics has the right solution for you?